Smartwatches: Accessory or Tool? The Driving Force of Visibility and Usefulness
نویسندگان
چکیده
Although still in the early stages of diffusion, smartwatches represent the most popular type of wearable devices. Yet, little is known why some people are more likely to adopt smartwatches than others. To deepen the understanding of underlying factors prompting adoption behavior, the authors develop a theoretical model grounded in technology acceptance and social psychology literature. Empirical results reveal perceived usefulness and visibility as important factors that drive intention. The magnitude of these antecedents is influenced by an individual’s perception of viewing smartwatches as a technology and/or as a fashion accessory. Theoretical and managerial implications are discussed.
منابع مشابه
Wearable technologies: The role of usefulness and visibility in smartwatch adoption
Although still in the early stages of diffusion, smartwatches represent the most popular type of wearable devices. Yet, little is known about why some people are more likely to adopt smartwatches than others. To deepen the understanding of underlying factors prompting adoption behavior, the authors develop a theoretical model grounded in technology acceptance and social psychology literatures. ...
متن کاملWhat Is The Driving Force Behind Industrial Development In Iran? Rent Seeking And Labor Exploitation As The Driving Force Of Industrial Growth
متن کامل
Driving Force for Nucleation of Multi-Component Gas Hydrate
Based on driving force for crystallization of one-component gas hydrate, in this report an expression for the supersaturation for crystallization of multicomponent gas hydrate is derived. Expressions for the supersaturation are obtained in isothermal and isobaric regimes. The results obtained are applied to the crystallization of hydrates of mixtures of methane plus ethane and can apply to ...
متن کاملThe Influence of Privacy Risk on Smartwatch Usage
Smartwatches collect a broad range of physical activity data during usage. We postulate that Perceived Privacy Risk has a direct negative influence on the Behavioral Intention to Use smartwatches and an indirect negative influence on the Behavioral Intention to Use them through Perceived Usefulness and Perceived Enjoyment. After collecting 229 online questionnaires and applying a SEM approach, ...
متن کاملRisk assessment with intervention of gas pipelines repair using FMEA method and determination of safety performance monitoring: a case for a gas and oil operating company in 2012-13
Introduction: work-related accidents impose irreparable hurt on the national capital. It is necessary to take a series of preventive measures before the occurrence to preserve and protect the human force and reduce accidents. The current study aimed to check safety contradiction using the FMEA method and determine protection indicators of safety performance in the overhaul project. Materials ...
متن کامل